The Living End is a modern lifestyle brand rooted in love for the diverse style seen in our native Los Angeles. Drawing inspiration from the past, living in the present, and looking toward the future.
With the awareness that fast fashion is not only harming our planet but our individuality, The Living End offers a special selection of up-cycled, vintage, reworked and new products. We blend our knowledge of cutting edge trends and fashion history with an individual point of view- always keeping sustainability as a key consideration. We comb through new markets and vintage shops and source items from independent artisans to find the best of the best, curated especially for our clients. We recognize the value of individual style, and honor our opportunity to showcase fashion the way only LA can.
About Catherine…
Born and raised in Los Angeles, our Founder and Creative Director Catherine Maravilla is a true California girl at heart. Her style blends the laid back vibe of the beach towns with the sporty-street edge of Downtown and a dash of sex appeal- always evoking effortlessness while dressing for the vibe of the moment. Her deep roots in the fashion industry have seen her in many roles that have broadened her knowledge and passion; from graduating from FIDM, to becoming a Buyer and celebrity Stylist for some of the city’s most-loved boutiques such as the famed Belle Gray by Lisa Rinna, to Designer, Director of Product Development, and Merchandiser for various top contemporary brands. Her purest love comes from simply making things look beautiful, and her unique advantage in a decades long career in the industry is her eye for classically cool pieces that you can keep for a lifetime.